Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the really-simple-ssl
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/functions.php on line 6114
Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the happy-elementor-addons
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/functions.php on line 6114
Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the updraftplus
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/functions.php on line 6114
Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo
domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init
action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/functions.php on line 6114
Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/functions.php:6114) in /var/www/html/16616/1f4a61f295a33e513eb7c4f82b94c469b38040b3/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":538,"date":"2022-08-18T15:30:16","date_gmt":"2022-08-18T18:30:16","guid":{"rendered":"https:\/\/lumierecomunicacao.com.br\/?p=538"},"modified":"2022-09-16T14:42:38","modified_gmt":"2022-09-16T17:42:38","slug":"dicas-para-otimizar-seu-release","status":"publish","type":"post","link":"https:\/\/lumierecomunicacao.com.br\/dicas-para-otimizar-seu-release\/","title":{"rendered":"Dicas para otimizar seu release"},"content":{"rendered":"\n
O release (conhecido tamb\u00e9m como press release), \u00e9 uma das principais ferramentas da assessoria de imprensa. \u00c9 por meio desse instrumento que os jornalistas dos ve\u00edculos recebem as primeiras informa\u00e7\u00f5es sobre uma empresa. Para atrair a aten\u00e7\u00e3o da imprensa e tamb\u00e9m do p\u00fablico que acompanha o jornalismo, \u00e9 importante investir em algumas t\u00e9cnicas na hora de escrever o release. Confira a seguir quais s\u00e3o elas: <\/p>\n\n\n\n
<\/strong>– Escreva o texto de acordo com a estrutura da not\u00edcia<\/strong>, como \u00e9 publicada nos jornais: t\u00edtulo, gravata e pir\u00e2mide invertida. <\/strong><\/p>\n\n\n\n – Invista no lead<\/strong>. Normalmente, os editores costumam ler apenas o lead para medir o interesse pela pauta. Por isso, o par\u00e1grafo inicial deve ser bem escrito e trazer a ess\u00eancia da not\u00edcia: o que, quando, quem, onde (se houver espa\u00e7o como e por que). O lead tamb\u00e9m apresentar um \u201cgancho\u201d. Palavras como \u201cnovo\u201d, \u201cin\u00e9dito\u201d, \u201clan\u00e7amento\u201d ajudam a despertar o interesse do jornalista. Outra dica \u00e9 deixar bem claro quando os fatos ocorrem (exemplo: na pr\u00f3xima sexta, dia 25)<\/p>\n\n\n\n – A pauta deve ter interesse p\u00fablico<\/strong> e interesse do ve\u00edculo. <\/p>\n\n\n\n – Novidade<\/strong>: o release deve abordar, preferencialmente, assuntos que ainda n\u00e3o tenham sido publicados pela imprensa.<\/p>\n\n\n\n – Infogr\u00e1ficos e dados de pesquisas<\/strong> tamb\u00e9m costumam atrair a aten\u00e7\u00e3o dos jornalistas e aumentam as chances de publica\u00e7\u00e3o de uma not\u00edcia. <\/p>\n\n\n\n – Adequa\u00e7\u00e3o<\/strong>: oferecer not\u00edcias adaptadas a cada ve\u00edculo, programa ou editoria, aumenta o aproveitamento da pauta.<\/p>\n\n\n\n – Exclusividade<\/strong>: se a informa\u00e7\u00e3o \u00e9 interessante e est\u00e1 sendo oferecida apenas para determinado jornalista ou ve\u00edculo, ter\u00e1 prefer\u00eancia na publica\u00e7\u00e3o e provavelmente ocupe mais espa\u00e7o que normalmente receberia. <\/p>\n\n\n\n Vale ressaltar ainda que:<\/p>\n\n\n\n 1) O jornalista que receber o release poder\u00e1 modific\u00e1-lo, utiliz\u00e1-lo na \u00edntegra, ou como ponto de partida para elabora\u00e7\u00e3o de uma mat\u00e9ria. <\/p>\n\n\n\n 2) As fontes citadas no release devem se comprometer a dar entrevistas. <\/p>\n\n\n\n 3) O jornalista do ve\u00edculo \u00e9 quem decide sobre o enfoque que ser\u00e1 dado \u00e0 informa\u00e7\u00e3o divulgada no release. <\/p>\n\n\n\n Voc\u00ea gostou desse conte\u00fado? Aproveite e deixe nos coment\u00e1rios suas d\u00favidas sobre a atividade de assessoria de imprensa. A ideia \u00e9 us\u00e1-la como tema para a produ\u00e7\u00e3o de novos conte\u00fados aqui no nosso blog. Participe!<\/p>\n","protected":false},"excerpt":{"rendered":" Conhe\u00e7a as t\u00e9cnicas usadas na reda\u00e7\u00e3o do release que v\u00e3o aumentar a chances de publica\u00e7\u00e3o na imprensa O release (conhecido tamb\u00e9m como press release), \u00e9 uma das principais ferramentas da assessoria de imprensa. \u00c9 por meio desse instrumento que os jornalistas dos ve\u00edculos recebem as primeiras informa\u00e7\u00f5es sobre uma empresa. Para atrair a aten\u00e7\u00e3o da […]<\/p>\n","protected":false},"author":1,"featured_media":542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n